Strategic Partnership Between Strong Rivals for Mutual Benefit-Nantong Sirui & Italy ALPE Group Enter Strategic Cooperation
Recently, Nantong Sirui Machinery Manufacturing Co., Ltd. (hereinafter referred to as “Nantong Sirui”) officially signed a strategic cooperation agreement with Italy’s ALPE Group. Adhering to the principles of complementary advantages, mutual benefit and shared development, both sides will jointly explore the global leather machinery market and open a new chapter of collaborative growth.
This strategic cooperation stemmed from in-depth negotiations during the APLF Asia Pacific Leather Fair held from March 12 to 14, 2026. Following over a month of detailed discussions, the cooperation details were finalized in mid-April, enabling precise resource integration and complementary strengths for both parties.
During the fair, Mr. Zhang Yanan, Chairman of Nantong Sirui, held in-depth talks with Ivan Peloso, person in charge of ALPE Group Italy. The two sides conducted initial consultations on cooperation visions, market layouts and specific terms, laying a solid foundation for the subsequent strategic partnership. On March 14, the closing day of the fair, they further refined cooperation directions, clarified core demands and the preliminary framework, kicking off formal strategic cooperation negotiations.
The partnership is driven by mutual core demands and complementary strengths, as well as the evolving trends of the global leather industry. As a renowned enterprise deeply rooted in the leather machinery sector, ALPE Group Italy boasts profound brand influence and a comprehensive global sales network. Amid the ongoing restructuring of the global leather industry, China — with its large market scale and strong development potential — has become a core priority in its global strategy. ALPE is in urgent need of a well-established Chinese partner with high market share and a solid reputation in the domestic leather machinery industry, to leverage local advantages for regional market expansion and brand localization in China.
As a national high-tech enterprise and industry leader, Nantong Sirui has focused on the R&D, production and sales of leather machinery since its founding in 1997. It has built solid technical expertise and extensive market resources, maintaining strong competitiveness in core products including vacuum machines and staking machines. Its core products hold an up-to-80% domestic market share, ranking top in the industry, and are exported to more than 20 countries and regions including India, the Netherlands and Portugal, fully meeting ALPE’s needs for Chinese market expansion.
Meanwhile, while dominating the domestic market, Nantong Sirui still has huge room for overseas expansion. It aims to leverage the global reputation and channel resources of internationally renowned brands to broaden global sales networks, enhance international brand awareness and achieve further growth in global market share.
Under the strategic cooperation agreement, Nantong Sirui will serve as ALPE Group’s core partner in China. Relying on its comprehensive sales network and local influence, Sirui will support the promotion and sales of ALPE’s products across China. In return, Nantong Sirui will capitalize on ALPE’s global brand advantages and overseas channels to accelerate international expansion for its flagship products such as vacuum machines and staking machines, advancing dual development of in-depth domestic cultivation and global market expansion.
Both parties will give full play to their respective strengths in technology, marketing and branding, deepen collaboration and share resources. Together, they will address industry challenges, seize market opportunities, and achieve mutually beneficial and sustainable development.
Mr. Zhang Yanan, Chairman of Nantong Sirui, stated:
“This strategic cooperation with ALPE Group Italy marks a vital opportunity for complementary development and joint progress. Taking this partnership as a bond, Nantong Sirui will maximize its domestic advantages while accelerating global layout with ALPE’s international influence, continuously upgrading product quality and service standards. Moving forward, we will jointly deepen our presence in the leather machinery industry, drive technological upgrading and market development, and deliver improvements in both economic and social benefits.”
This landmark cooperation not only consolidates Nantong Sirui’s leading position in China’s leather machinery sector, but also injects strong momentum into its global development. It also sets an exemplary model for collaboration between Chinese and foreign leather machinery enterprises. With joint efforts, the two sides will realize resource complementarity and coordinated development, seize opportunities in the global leather machinery market, and create brilliant achievements together.
